Comm 424 Final Project - Pringles Campaign
Comm 422 Final Project - Go-gurt Case Study
With our print ads, we positioned Go-gurt against it's less healthy snack time competitors in order to appeal to moms. With my designs, I chose to highlight Go-gurt's healthiness and portability.
In an effort to engage a young audience, we created Snapchat geofilters for go-gurt that promote summertime consumption. This was meant to alleviate Go-gurt's summer sales struggles.
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COMM 421w Final Project - York Peppermint Patty
These were my original drafts for our two print ads based on our positioning statement. My group sought to emphasize the health benefits of mint, which led to our slogan and body copy.
After some work-shopping, we decided to focus on our competition, highlighting the benefits of chocolate and mint over chocolate and peanut butter, caramel, marshmallow, etc.
our ambient ad