Our client for this project, Ocean Spray, provided a unique creative challenge for our team. We needed a way to energize our target audience of women ages 24-35 and promote purchase of Ocean Spray products,
We came up with Lil' Cran: a small berry trying to make a big difference in the world. His favorite things include bogs and helping people, and he really wants to be Ocean Spray's next spokesperson.
"Introducing Lil' Cran..."
