For my final intern project, I decided to come up with a creative campaign for AccuWeather Enterprise Solutions (AES), a weather data subscription service from AccuWeather that targets businesses and could have great sales potential if marketed in a new way. The company markets AES by emphasizing how its services can help save business assets when faced with costly weather situations, but does little to showcase how weather impacts human lives on a personal level.
Print and digital advertisements would aim to direct our target to AccuWeather.com/WhyWeather to learn more about each individual's weather-related story and how AES helped them navigate "unforeseeable" situations.
Print ads would provide more context for each individual's perspective, but still aim to guide our target to check out the microsite.
